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Create a Beautiful Buyer Experience with the B2B Commerce Template

Get your buyer experience up and running with the commerce-optimized pages and components available in the B2B Commerce template. The B2B Commerce template helps you manage the complexity underlying the creation of a buyer experience. It gives you a reliable, secure, and rapid way to create that experience and get selling.

Where: This feature is new in Lightning Experience, in Personal, Enterprise, Performance, and Developer editions.

Who: This feature is available to users with a B2B Commerce license.

Why: There’s so much complexity when you build a B2B Commerce solution. Catalogs, buyer entitlements, translations, pricing—you want all this background stuff to be precise and robust. But you also want to tuck it behind a beautiful user interface that shields your buyers from the elaborate details. That interface must offer multiple views of products, ways to bring in and display product data, and a way to preview pages before buyers see them. The Commerce app takes you a long way towards your commercial goals. The B2B Commerce template brings you to a smooth finish with a beautiful, buyer-facing experience.

The B2B Commerce template has store logic built-in to its pages and components. Many components let you pick the product fields to show in search results. No coding is required because the data from the fields that you picked is pulled right onto the page. On the Product Detail Page, an image carousel lets you show multiple product perspectives. With close alignment with CMS, you can readily pull images and attachments into your store. And you get multiple page views. Pages are available to show list, grid, and detail product views for catalog pages and search results.

Here are some of the commerce-ready pages the template provides:

  • The Cart and Checkout pages support buyers as they select and purchase products.
  • Category pages show, for example, all the products in a selected category.
  • Search pages give you control over the layout, look, and feel of product search results.
  • The No Search Results page lets you create your buyers’ experience when search returns no products.
  • The Quick Order page gives buyers a fast way to order one or more well-known products.
  • The Order History page provides convenient access to a buyer’s previous orders.
  • With the Lists page (Beta), buyers get a view up to 10 personal lists with up to 100 list items on each.
  • The Account Management page gives your store managers a concise view of buyer accounts and tools to manage them.