Manage Content, Entitlements, Price Books, and Buyers with the Commerce App
Between promotions, sales, and constantly evolving markets, store
managers have a lot on their plates. The Commerce app provides a streamlined way to configure
and update stores, assure that prices are displayed correctly, and ensure that buyers access
the right store.
Where: This feature is new in Lightning Experience, in Personal, Enterprise, Performance, and Developer editions.
Who: This feature is available to users with a B2B Commerce license.
Why: The Commerce App lets you quickly set up content-rich, multilingual stores. Quick
links, tiles, and workspaces, allow store managers to stay in the context of the screen that
they are working on while moving between multiple set-up areas. From the Commerce app, store
managers can configure:
- Products into categories, and associate them to stores via catalogs.
- Rich media content, to enrich the buyer’s experience.
- Stores with multiple languages, including translations on products and categories.
- Price book associations, whether with products or buyer groups.
- They can also determine, whether standard or negotiated prices are offered in a store.
- Buyer’s access to a store and the products and prices that they are entitled to.

