Assess Audience Effectiveness with Google Analytics

Curious about how effective your audience targeting has been? Wondering whether audience members are clicking their target content? Google Analytics tracks the click path of your members so you can understand how different audiences behave when they visit your community. Use this information to help drive engagement.

Where: This change applies to Lightning communities accessed through Lightning Experience and Salesforce Classic in Essentials, Enterprise, Performance, Unlimited, and Developer editions.

How: If you haven’t done so already, set up Google Analytics for your community by going to Settings in Community Builder. Under Advanced, enter your Google Analytics ID. Check the box Let Google Analytics access your Salesforce data for deeper insights into search activity. We send a custom dimension with every page view that contains the user's audience. You can segment Google Analytics reports and flows by that dimension.